Lake Calhoun

lindsey herzog of ruby girl in preppy outfit at lake calhoun 5lindsey herzog of ruby girl in preppy outfit at lake calhoun 2

lindsey herzog of ruby girl in preppy outfit at lake calhoun 7

lindsey herzog of ruby girl in preppy outfit at lake calhoun 1

lindsey herzog of ruby girl in preppy outfit at lake calhoun 3 lindsey herzog of ruby girl in preppy outfit at lake calhoun 4lindsey herzog of ruby girl in preppy outfit at lake calhoun 6lindsey herzog of ruby girl in preppy outfit at lake calhoun

Yesterday was a good day. One of my dearest friends came in from out of town and we followed every whim about the city. First up, we headed to the beach. Lake Calhoun can be a bit crowded, even on a Thursday afternoon, so we found ourselves a little corner of the sand that was tucked away a bit. I had my first fish taco, mahi mahi to be exact and it was exactly everything I did not imagine. WAY BETTER. Like I’m craving one again right now actually. Another highlight? Seeing Owl City in concert on Lake Minnetonka. I love his music and it was fun to listen dockside. Everything’s better from a dock :) Then was dinner at Maynards, ice cream, & a movie. We squeezed a whole lot in and it made me realize just how much I miss having this girl around for other Thursdays.

Shop today’s outfit:
j.crew chambray shirt || cabi yellow chino pants || anchor rope necklace || wooden bead bracelet || kjp bow bracelet || woven tote || ray ban aviator sunglasses


____________________________________________________

Continuing the celebration of the big Ruby Girl website re-launch, today I’m giving away a $50 giftcard to Kate Spade. Feeling lucky? Go back and enter Monday’s J.Crew giveaway and Tuesday’s Nordstrom giveaway!

Here’s how to enter:
1. Like Ruby Girl on Facebook.
2. Leave a note below with your email address.

Winner announced next Friday. Best of luck!

Independence Day Fashion

4th of July Style

Who doesn’t love getting a little creative with red, white, & blue style for Independence Day? Whatever your occasion and whatever your aesthetic, the possibilities are endless. Besides the basic color schemes, it’s also the perfect time to bust out those classic American materials like rich leathers and denim.

Shop each look:
PREPPY:
striped crop top
dvf blue gingham shorts
white sandals
gold headband
tory burch tote
square sunglasses

GLAMOROUS:
red lace dress
woven striped bag
gold bangle
cat eye sunglasses
two-tone sandals
white shell necklace

CASUAL
anchor necklace
straw hat
graphic t-shirt
chambray skirt
red espadrilles
tory burch bucket bag
aviator sunglasses
daniel wellington watch

___________________________________________

Thank you SOO much for your incredible support of the new website re-launch. Your kind words and encouragement meant the WORLD! And the festivities continue… today’s $50 giveaway is to Nordstrom!

Here’s how to enter:
1. Follow Ruby Girl on Twitter.
2. Leave a note below with your email address & Twitter account.

Winner announced next Thursday. Best of luck!

Welcome to the New Ruby Girl!

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 1

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 5

lindsey herzog of ruby girl in striped skirt with coral lace crop top

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 4

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 3

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 2

lindsey herzog of ruby girl blog in striped aline skirt with coral lace crop top and tory burch bag with gold metallic jcrew sandals tiffany blue turquoise wall minnesota summer style 7

After a lot of dreaming, planning, and hard work, together with Luptid Style, I present you with Ruby Girl 2.0! And I couldn’t be more pleased. I invite you to cozy in with a cup of coffee (or tea if you’re like me!) and take a look around at all of the added features; I hope you love it as much as I do!

So… what’s new? Here are two of my favorite new features:

Outfits Page: This page is like eating dessert first. Without having to click or scroll much, you can easily take a quick peek at lots of Ruby Girl outfits all in one place. And the best part, let’s say you’re like “oh my goodness I love this dress, where is it from?” Just click through the photo to get right to the full post for details on where to find it.

Shop my Picks: Think of me as your personal shopper. Better yet, the girlfriend outside your fitting room going “YES!” or “hmmm let’s try this one instead”. I’ve carefully curated 5 boutiques, each handpicked for a different group: juniors, ladies aged 18-36, ladies aged 36+, and men. Plus, a whole boutique dedicated to items under $100. What’s not to love? Go shop away! And check back often because these will be updated several times a week with new favorites from all over the web.

_________________________________________________________

To celebrate, I’m doing a giveaway a day for a week! First up, $50 to J.Crew!
Here’s how to enter to win:
1. Follow Ruby Girl on Instagram, @lindseyherzog.
2. Leave a note below with your email address & Instagram account.

Winner announced next Wednesday. Good luck! Psssst… tomorrow’s will be to Nordstrom :)

Pops of Pink and Pom Poms

Sometimes when everything suddenly goes wrong at once, the only thing you can do is laugh and turn on The Fight Song. Which is exactly where I was at after a series of unfortunate events ensued, sledgehammering my best-laid plans for a bridal shower I helped host on Sunday afternoon. It was tea party themed. The climax of the fiasco took place when I arrived at the shower destination only to realize I left the 25 teacups and saucers I’d just picked up at home 30 minutes away, with no time to go back and get them before the shower started 20 minutes later. So I ducked out to go get some other ones nearby which is when Rachel Platten’s song and a oh-my-goodness-of-course-this-is-happening laugh  were just what the doctor ordered.  

 Shop today’s outfit:







Follow on Bloglovin




Enjoy all of Ruby Girl’s style inspiration, shopping guides & fashion tips by following along on Instagram || Twitter || Facebook


Meet Me at the Fair

Isn’t getting your hair done the best? From the moment you enter the place, it’s pamper time. I get my tea, my magazine, and make sure to have a fully charged phone for a few hours of me-time. I’ve been going to Rae at Haus Salon for color and she literally never disappoints. I always look in the mirror at the color job afterwards like whoa girl, how you do what you do.
Ever since I was little, I’ve always loved going to the fair. Getting cotton candy and snow cones and riding the tilt-a-whirl til you’re sick. Every kid’s dream! As happening upon this particular fair in Oakdale the other day was a bit of a spontaneous adventure, I ended up strolling through it in 4″ heels. Not ideal. Thankfully these shoes and feet have experienced a few New York Fashion Weeks, so they’re no cupcakes. The lemonade and cheese curds were totally worth it.
Just a few days til Ruby Girl’s official new website launch!! Stay tuned everyone…!





Shop today’s outfit:


lilly pulitzer green dress || tory burch chainstrap crossbody bag via shopbop c/o || nude pointed toe pumps || ray ban sunglasses via shopbop c/o






Follow on Bloglovin




Enjoy all of Ruby Girl’s style inspiration, shopping guides & fashion tips by following along on Instagram || Twitter || Facebook