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Who doesn’t getting all dolled up for a night out with the girlfriends? I wore this dress to a super fun bachelorette party in Minneapolis. We grabbed dinner at Seven, where we ran into “One Direction” (actually some lookalikes, who we dared the bachelorette to take pictures with in exchange for party beads) and then found a place to dance the night away. This was also the night I stumbled on the best snack ever, homemade rocky road popcorn, so all chocolatey and with marshmallows. Unreal I tell you…! One of the bridesmaids made it for the before-party. In case you didn’t catch my Snapstory from the night and you’d like to keep up with future ones, you can look me up on there. My username is “LindseyHerzog”. Catch the everyday in-between moments, behind-the-scenes fashion blogger tidbits, and also the random spontaneous adventures that are very much apart of my life.

Style Tip of the Day: Pop into Coach at the Galleria Edina for a great selection of killer shoes. I wore these black heels for the first time at the bachelorette party and they carried me through the whole night. Crazy comfortable!

Shop today’s outfit:
coach black heels c/o the galleria edina || beaded dress via macys || tory burch chinstrap bag c/o

Taking the Lid Off

This post is sponsored by Target. All thoughts and opinions are my own.

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My second Target Beauty Box came and it’s amazing! I’m loving checking out these new products. The contents of the box seem to be new and exciting products that I may not have thought to try but that quickly become part of my go-to beauty regimen.

Beauty Box Breakdown:

1. Crest 3D White 1 Hour Express: I love using these strips right before an event. It’s crazy how fast they work and how long it lasts. The overnight strips are a lot to ask for a whiter smile, but 1 hour I can do!

2. Hair Food Moisturizing Hair Mask: Summer is hands down my favorite season but it is just so hard on hair! This paraben free, mineral oil free treatment looks like it will be perfect to tame the frizz and get the hair all smooth and shiny again. I can’t wait to try it.

3. Olay Active Botanicals Moisturizing Toner and Lotion: This facial treatment freshens, tones, and moisturizes the skin to leave it healthy, renewed, and glowing! I could see the results right away.

4. Fekkai Pre-Soleil Hair Radiance Mist: I’m pretty good about remembering to put sunscreen on my skin but it’s easy to forget about hair suncare. This mist protects against the harmful rays from the sun to avoid breakage, color fading, and drying out.

5. CoverGirl LashBlast Mascara: If I was stranded on a desert island and could only have one type of make-up with me, it would be mascara. This mascara had a super lengthening and thickening effect. I’d totally recommend it.

Which of these are you most interested in trying out?

Find your style @TargetStyle.


Wind in my Sails

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lilly pulitzer skirt

I found this little Lilly Pulitzer skirt up at Melly at Galleria Edina. It caught my eye right away. It has two of my favorite things: sailboats and scallops…!! I die. Always a fan of color and more specifically, pink(!), I paired it with this bright racerback tank. The sleek metallic sandals and bejeweled necklace dressed up the look for dinner al fresco in White Bear Lake.

Shop today’s outfit:
lilly pulitzer skirt via melly at galleria edina || pink tank || tory burch tote via pumpz co at galleria edina || gold sandals || bejeweled necklace || michael kors gold watch

Denim on Target

This post was sponsored by Target. All thoughts and opinions are my own.
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I’m a major Target fan… it’s basically my second-most frequented place besides you know, home. So when I heard they were launching a new line of denim, on-trend and made with real bodies in mind, I knew I had to give it a try. I was so pleased to work with Target on this project and rock Target denim for 14 days. I tried 3 different styles and as you can see from above, styled them a lot of different ways and ended up loving them all for different reasons.

The mid-rise skinny was my favorite. I love the coloring of the wash and the placement of the fading. I also thought the slightly cropped length was flattering for my body type. They fit like a glove, which gives the jeans a custom-feel and made them look designer!

I also really liked the mid-rise straight. I was hesitant at first because I’m so used to skinny jeans at this point. But I rolled the hem and it ended up having a really fresh, casual, boyfriend-jean effect. It did seem to shorten my legs a bit so I counteracted the proportions by wearing heels sometimes and longer shirts other times.

The high-rise jegging was comfortable and slimming. It could go with so many of my shirts and accessories. Because of that, it was really easy to style. The dark wash was a flattering color. And the stretchy fabric made it wearable for the entire day.

Right now Target has a special deal going on where you can go try on a pair of jeans and get $10 off. Considering the jeans are already very reasonably-priced, this makes them all the more alluring. I recommend trying a few pairs and a few different styles. You never know which is going to be your next go-to.


Find your style at @targetstyle.


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Fair-skinned by nature, the best gift to my summer has been discovering The Glow Lounge. Spray tans at The Glow Lounge are way healthier for the skin than a suntan, surprisingly simple to maintain, and actually look natural. They last 4-7 days depending on your skin. Today’s photos are from the day after a tan at Glow. I’ve been going to the Glow Lounge for a few months now and have had an amazing experience. It’s a custom airbrush spray tan with the latest in heat innovations to optimize the quality and extend the life of the tan.

The Spray Tan Process: Here’s how it works!
1. Set up an appointment in Grand Ave or Edina: 612.599.2911
2. Exfoliate & shave 24 hours before your appointment to prep and deep-cleanse your skin (or if you are a regular like me, get your prior spray tan off). I start with a sugar scrub, shave, and then finish with a natural body wash and loofah all over. After you’re dry, avoid moisturizing.
3. Wear lounge shorts like soffes and a tank, black is best. Avoid jewelry. No make-up. Bring a strapless bra. Wear flip flops. If rain is in the forecast at all, bring an umbrella. Arrive at your appointment a few minutes early so you can relax and enjoy a cup of tea, read a magazine, and maybe if you’re lucky, steal a chat with Krin. She’s amazing :)
4. Your tanning technician will guide you through the next part. A few things to keep in mind, keep your hair off your neck using a hair binder. They will have shower caps there too if you’d prefer that. You’ll put your feet on large stickers to avoid getting tanned under-arches because that’s just not a thing :) There will be lotion in the room; apply that to your knuckles, ankles, elbows and palms. Your tanning technician will come in and tan you by airbrush, guiding you through the whole process.
5. After the tan, there is a 2-3 hour period of time in which you’ll want to be gentle with your tan. Avoid putting on undergarments if possible. Even walking out to my car after the tan, I don’t put shoes on.
6. If you go the express option route (an extra $10), you can shower to rinse of the bronzer after 5 hours, otherwise you have to wait 10 hours. After the 10 hours, I hop in the shower for a quick rinse with lukewarm water.
7. Moisturize 1-2 times daily, cover your body with shea butter, coconut oil or a very natural and simple lotion.
8. Enjoy your tan! Schedule appointments periodically or regularly to keep it up. I go in weekly to maintain mine.

If you are interested in getting started with The Glow Lounge and have any questions, just let me know!

Shop today’s outfit:
off-shoulder shirt || silk soft shorts || gold clutch || pave pendant necklace || pink pendant necklace || crystal bracelets || isola sandals ||